This comprehensive guide to the business of prop styling helps newcomers skip over some first-timer failures and approach styling work professionally. Stylist Robin Zachary explains the many types of prop styling that exist, and how to choose which is best for your goals: tabletop, food, crafts, interiors, and more. You'll learn the components and steps of a styling job from start to finish, including everything from creating client questionnaires and winning jobs to the best processes for estimating your costs; pricing your services; making your merchandise shopping list; choosing props, surfaces, and backdrops; managing your photo shoot's logistics; and more. Covers how to get started, how to work on a job with clients, and how to network and promote yourself. Plus, tips and suggestions from a variety of successful professional stylists will help you find your own style.
Robin Zachary
208 pp | 80+ color images | HC